More Works
Rakuten Point Map Icon Design
Designed the icon for the Rakuten Point Map, helping users easily discover where they can earn and redeem Rakuten Points.
Rakuten Point Icon Guidelines
Created comprehensive design guidelines for Rakuten Point icons to ensure consistency and scalability across products.
Illustration Library & Guidelines
Built the illustration library and documentation for FamilyAlbum, enabling designers to create and maintain consistent illustrations at scale.
Rakuten Check App Design
Designed the Rakuten Check app, enabling users to earn Rakuten Points by checking in at participating stores and locations. Also created the design library to ensure a consistent and scalable user experience.
Daily Point Lottery Experience
Designed the end-to-end UX, UI, and motion design for Rakuten's daily point lottery, enhancing user engagement through a gamified rewards experience.
Gamified User Onboarding
Designed a gamified onboarding experience that guided users through Rakuten Pay features by completing interactive tasks and earning Rakuten Points, increasing product adoption and user engagement.
Design Workshops & Team Growth
Established and facilitated monthly design workshops, creating a collaborative environment where designers could learn, share knowledge, and grow together.
User Research & Usability Testing
onducted usability testing before every product launch and facilitated over 50 user interviews with both employees and external participants, using research insights to inform design decisions.
App Store Illustration Design
Created illustrations for the iOS and Android app stores, supporting product storytelling and improving visual communication across platforms.
